Project Overview
Focus Graphics executed a complete venue graphics package for Mixcursion, a 3-day event hosted by Mixpanel at the Hilton Waterfront Beach Resort in Huntington Beach, CA. The project transformed the hotel into a fully branded event environment through a combination of window films, wall graphics, banner installations, and custom-built SEG fabric displays.
A standout element of the installation was a custom beMatrix frame rental fitted with printed SEG (Silicone Edge Graphics) fabric, used to cover hotel artwork the client wanted concealed. The solution exceeded expectations and became the highlight of the entire installation, a creative approach that delivered impact without any permanent modifications to the property.
Scope of Work
Window Film: Stained Glass Effect
- 2nd-surface mounted translucent film applied to interior glass panels
- Created a branded stained glass effect with Mixpanel's blue gradient colorway
- Mixpanel "X" logos etched into the translucent film for subtle brand presence
Wall Graphics
- Large-scale "NEW HORIZONS" wall graphics throughout hotel hallways
- Mixpanel-branded gradient wall wraps on columns and accent walls
- Expert material selection ensuring zero damage to hotel property upon removal
Banner Graphics & SEG Fabric
- Hotel lobby banner installations on the fountain column and grand staircase
- Custom beMatrix frame rental with printed SEG fabric, used to conceal hotel artwork
- Freestanding branded backdrops for keynote and breakout session spaces
Technical Highlights
This project showcased our capabilities across several disciplines:
- Property-Safe Installation: Every graphic element was installed and removed without damage to the hotel's walls, windows, or fixtures, critical for venue partnerships.
- Creative Problem Solving: The beMatrix frame with SEG fabric provided an elegant solution for concealing existing hotel artwork, turning a logistical challenge into the installation's standout feature.
- 2nd-Surface Window Film: Translucent film mounted on the interior face of glass panels created a branded stained glass effect visible from both inside and outside the venue.
- Full-Venue Coordination: Seamless branding across lobbies, hallways, ballrooms, and exterior spaces for a cohesive 3-day event experience.
